I'm a Product Designer turning great ideas into exceptional products.

Your UX design partner delivering web experiences, educational content, and visual concepts.

I use a versatile approach to 10x digital experiences. Hire me to level up your products!

Select work

two devices with screenshots for nutrien web app

Designed a new digital platform with 5+ features to enhance customer experience, streamlined development by co-creating a design system, and achieved business buy-in with engaged stakeholders.

gif for nutrien app - invoices iphone12 outline
design system components
one mobile app with concepts for canada post

Created a mobile-first conversational chatbot serving 4M+ Purolator customers, and designed proof-of-concept conversational AI experiences for Canada Post.

two devices with screenshots for lgs rebrand

Co-led a responsive CMS website rebrand for a consultancy, achieving a a 50% increase in user engagement from customers and employees.

one mobile app with screenshots for clearco

Led end-to-end design to to onboard founders, driving an estimated annual revenue of 3.9M+ with reduced drop-off rates, increased account creation, and designing EU compliant i18n flows for German markets.

About me

As a seasoned Product Designer, I've worked with enterprises, startups, and non-profits in fintech, education, b2b and b2c spaces, enhancing digital experiences that drive user satisfaction, engagement, and business growth.

logo ibm
logo ibm ix
logo critical mass
logo clearco
logo atb business
logo h&r block
logo nutrien
logo purolator
logo chic geek

Known for my holistic design approach, I improve business’ products, services, collaboration processes, and team camaraderie.

icon flask

Data-informed design

icon chat

UX research & strategy

icon eye

UI design & prototyping

icon heart

Experience & service design

icon systems

Systems thinking

icon code

Front-end coding

My versatile, adaptive, and holistic design approach is inspired by Newman’s Design Squiggle and Yamashita’s WIP article.

design process squiggle and stack of design steps representing an adaptive design process
carrie mah face a couple smiling, carrie and her partner three people hiking west coast trail

Primarily based in Alberta, I partner with teams around the world. My recipe of success includes:

  • A pinch of curiosity
  • A dash of connection
  • A ton of chuckles
  • Bubble tea and trying new food
  • Traveling the world
  • Playing indie & board games
  • Hiking, bouldering, and climbing walls

Kind words

image

Carrie can take a systematic approach to UX and UI design, champion best practices and educate the client. Carrie is always such a delight to work with, and we were very fortunate to have her on our team.

portrait of a face

Huiwen Ji

IBM iX

Product Designer

image

Carrie has been an integral member of our team. Not only does she bring a lot of foresight to how and what we should be solving but she has also dedicated a lot of her time, energy and effort to establishing the foundational needs for our team to work effectively and efficiently.

portrait of a face

Josephine Tse

Clearco

Product Manager

image

Carrie's collaborative style and interest in the client's and users’ experiences really helped the project team to work better as one team, despite many challenges. She managed to influence the client with actions and active participation beyond her design role - she was the glue that kept the diverse teams on the project together!

portrait of a face

Elmien Dicker

IBM iX

Account Partner

image

From the beginning, Carrie has been very available at all steps. No matter what requests or questions I had, she would find me the answer or lead me to the right place. Her good humor and quick-wittedness will charm you, in addition to her efficiency in meeting our business needs.

portrait of a face

Noémie Gaudreau

LGS

Client Lead

image

I was very impressed with Carrie’s ability to facilitate Design Thinking. She was very comfortable and led her group well. Carrie is a very reliable team member - and does so with a smile on her face and great demeanour.

portrait of a face

Alison Cox

IBM iX

CX Team Lead

Other projects

dark imagery of a knight looking up at a castle gate

Combined my passion for design with my love for gaming to help Resonance Games launch their first rhythm RPG game.

hands on laptop with quote 'we envision a world where more womxn are builders of technology'

Cultivated a community of 4k+ followers by leading teams to execute social media strategies, generate engaging content, and design infographics.

image

Carrie is an amazing and inspiring leader in design. Her ability to see the whole project from concept to completion and the way she responded to competing needs turned ... into a stress-free collaborative process.

portrait of a face

Anna Kravchik

SAIT polytechnic

Client

thank you card with bee green logo

Led a 10+ internal marketing design team to lower environmental impact for 3000+ IBMers and delivered interactive workshops for 100+ participants.

image

Carrie’s work leading the Bee Green design team was a big achievement, demonstrating her strong visual design and leadership skills.

portrait of a face

Amy Lewis

IBM iX

Design Manager

Current projects

award for adplist mentor april 2022

Cultivated a virtual culture with team newsletters, events, and resources for 30+ IBM team members.

Mentored dozens of aspiring designers to navigate the tech landscape, elevate skills, and advance their careers.

image

I got to know Carrie as a super transparent, insightful, and empathetic mentor. She listens carefully to my needs before she unreservedly provides actionable, insightful feedback and advices. I walk away from our session with clarity on goals and plans.

portrait of a face

Joyce Lu

Google

Mentee

image

Carrie’s definitely that person on the team that makes everyone feel valued, heard, and included. She does an awesome job at creating an inclusive environment, creating connections between team members, ideating new initiatives to evolve our practice, creating opportunities for team members to contribute, and giving kudos/appreciation to others.

portrait of a face

Nicole Hammond

IBM iX

Team Member

image

Carrie’s workshops were a complete hit, her method of presenting was always clear, interactive, and interesting. Her passion for design is admirable as is her ability to support all her peers.

portrait of a face

Partik Dullat

IBM

Workshop Organizer

Select work

two devices with screenshots for nutrien web app

Designed a new digital platform with 5+ features to enhance customer experience, streamlined development by co-creating a design system, and achieved business buy-in with engaged stakeholders.

gif for nutrien app - invoices iphone12 outline
design system components
one mobile app with concepts for canada post

Created a mobile-first conversational chatbot serving 4M+ Purolator customers, and designed proof-of-concept conversational AI experiences for Canada Post.

two devices with screenshots for lgs rebrand

Co-led a responsive CMS website rebrand for a consultancy, achieving a a 50% increase in user engagement from customers and employees.

one mobile app with screenshots for clearco

Led end-to-end design to to onboard founders, driving an estimated annual revenue of 3.9M+ with reduced drop-off rates, increased account creation, and designing EU compliant i18n flows for German markets.

Other projects

dark imagery of a knight looking up at a castle gate

Combined my passion for design with my love for gaming to help Resonance Games launch their first rhythm RPG game.

hands on laptop with quote 'we envision a world where more womxn are builders of technology'

Cultivated a community of 4k+ followers by leading teams to execute social media strategies, generate engaging content, and design infographics.

image

Carrie is an amazing and inspiring leader in design. Her ability to see the whole project from concept to completion and the way she responded to competing needs turned ... into a stress-free collaborative process.

portrait of a face

Anna Kravchik

SAIT polytechnic

Client

thank you card with bee green logo

Led a 10+ internal marketing design team to lower environmental impact for 3000+ IBMers and delivered interactive workshops for 100+ participants.

image

Carrie’s work leading the Bee Green design team was a big achievement, demonstrating her strong visual design and leadership skills.

portrait of a face

Amy Lewis

IBM iX

Design Manager

Current projects

award for adplist mentor april 2022

Cultivated a virtual culture with team newsletters, events, and resources for 30+ IBM team members.

Mentored dozens of aspiring designers to navigate the tech landscape, elevate skills, and advance their careers.

image

I got to know Carrie as a super transparent, insightful, and empathetic mentor. She listens carefully to my needs before she unreservedly provides actionable, insightful feedback and advices. I walk away from our session with clarity on goals and plans.

portrait of a face

Joyce Lu

Google

Mentee

image

Carrie’s definitely that person on the team that makes everyone feel valued, heard, and included. She does an awesome job at creating an inclusive environment, creating connections between team members, ideating new initiatives to evolve our practice, creating opportunities for team members to contribute, and giving kudos/appreciation to others.

portrait of a face

Nicole Hammond

IBM iX

Team Member

image

Carrie’s workshops were a complete hit, her method of presenting was always clear, interactive, and interesting. Her passion for design is admirable as is her ability to support all her peers.

portrait of a face

Partik Dullat

IBM

Workshop Organizer

Kind words

image

Carrie can take a systematic approach to UX and UI design, champion best practices and educate the client. Carrie is always such a delight to work with, and we were very fortunate to have her on our team.

portrait of a face

Huiwen Ji

IBM iX

Product Designer

image

Carrie has been an integral member of our team. Not only does she bring a lot of foresight to how and what we should be solving but she has also dedicated a lot of her time, energy and effort to establishing the foundational needs for our team to work effectively and efficiently.

portrait of a face

Josephine Tse

Clearco

Product Manager

image

Carrie's collaborative style and interest in the client's and users’ experiences really helped the project team to work better as one team, despite many challenges. She managed to influence the client with actions and active participation beyond her design role - she was the glue that kept the diverse teams on the project together!

portrait of a face

Elmien Dicker

IBM iX

Account Partner

image

From the beginning, Carrie has been very available at all steps. No matter what requests or questions I had, she would find me the answer or lead me to the right place. Her good humor and quick-wittedness will charm you, in addition to her efficiency in meeting our business needs.

portrait of a face

Noémie Gaudreau

LGS

Client Lead

image

I was very impressed with Carrie’s ability to facilitate Design Thinking. She was very comfortable and led her group well. Carrie is a very reliable team member - and does so with a smile on her face and great demeanour.

portrait of a face

Alison Cox

IBM iX

CX Team Lead

Current projects

award for adplist mentor april 2022

Cultivated a virtual culture with team newsletters, events, and resources for 30+ IBM team members.

Mentored dozens of aspiring designers to navigate the tech landscape, elevate skills, and advance their careers.

image

I got to know Carrie as a super transparent, insightful, and empathetic mentor. She listens carefully to my needs before she unreservedly provides actionable, insightful feedback and advices. I walk away from our session with clarity on goals and plans.

portrait of a face

Joyce Lu

Google

Mentee

image

Carrie’s definitely that person on the team that makes everyone feel valued, heard, and included. She does an awesome job at creating an inclusive environment, creating connections between team members, ideating new initiatives to evolve our practice, creating opportunities for team members to contribute, and giving kudos/appreciation to others.

portrait of a face

Nicole Hammond

IBM iX

Team Member

image

Carrie’s workshops were a complete hit, her method of presenting was always clear, interactive, and interesting. Her passion for design is admirable as is her ability to support all her peers.

portrait of a face

Partik Dullat

IBM

Workshop Organizer